You may be wondering where you can find your target audience to talk to. Asking this type of question instead of questions that you know will give you the answer you want, will give you more unbiased answers and more accurate insights. Ask them open-ended questions about why they would hire a life coach and how they would choose one.
How? By conducting some customer interviews with people you think are in your target audience. Why? Because when you understand the pain points and needs of your ideal clients, you’ll be able to speak directly to the right clients with your marketing messaging and methods. Once you decide the segment of society you want to target with your offering, you need to get out there and talk to those target clients so you can fully understand their needs. When you have a clear niche, the marketing becomes LESS overwhelming. An ADHD Coach who helps entrepreneurs be more productive in their businesses.A Doula (Birth Coach) who provides support to first-time moms.A Relationship Coach who helps women get back into the dating scene after divorce.Here are some examples of defined niches: When using any type of marketing, if you aren’t clear on these two pieces of the puzzle, you’ll find yourself struggling to attract your ideal clients. Why? Narrowing down your niche will clearly define your area of expertise, which will determine who you serve. Before you start or continue marketing your online coaching business, it’s critical that you define your niche. Define Your Coaching Nicheįirst things first.
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So, let’s dig into how to market your life coaching business to find your ideal clients. In most cases, you don’t have a brick-and-mortar business that potential customers walk in and out of every day. Marketing is essential for any business…especially if you want to build a successful life coaching busines s. The end result? No marketing = No revenue. And overwhelm often leads to not taking action. Needless to say, marketing for life coaches can be totally overwhelming. Email Marketing, Networking, Instagram Reels, TikTok, Live Video, and the list goes on and on…
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